Privacy Policy
The Anthill Group Ltd
Last updated: March 2026
This Privacy Policy explains how The Anthill Group Ltd (“we”, “us”, or “our”) collects, uses, and protects your personal data when you visit our website or contact us about our services.
We are committed to handling your personal data fairly and transparently, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are (Data Controller)
The Anthill Group Ltd is the data controller for the personal data collected through this website and our services.
- Company name: The Anthill Group Ltd
- Website: www.theanthill.co.uk
- Email: hello@theanthill.co.uk
- Phone: 07474 502323
We are registered with the Information Commissioner’s Office (ICO) as a data controller. If you have any questions about how we use your personal data, please contact us at hello@theanthill.co.uk.
2. What Personal Data We Collect
2a. Information you provide to us
When you contact us, fill in a form on our website, or enquire about our services, we may collect:
- Your name
- Your email address
- Your telephone number
- The name of your organisation
- The content of any message or enquiry you send us
2b. Information we collect automatically
When you visit our website, we automatically collect certain technical data, including:
- Your IP address
- Browser type and version
- Pages you visit and how long you spend on them
- How you arrived at our website (e.g. search engine, direct link)
- Your device type and operating system
- Your approximate location (city/country level only)
This information is collected via cookies and analytics tools. See Section 6 for more detail.
3. How and Why We Use Your Personal Data
We will only use your personal data where we have a lawful basis to do so under UK GDPR. The table below sets out the purposes for which we process your data and the legal basis we rely on.
| Purpose | Type of data | Lawful basis |
|---|---|---|
| Responding to enquiries / quotes | Name, email, organisation, message | Legitimate interests (Article 6(1)(f)) |
| Sending requested information about our services | Name, email | Consent (Article 6(1)(a)) or legitimate interests |
| Improving our website and understanding how visitors use it | IP address, browser type, pages visited, location (city/country) | Legitimate interests – analytics via Google Analytics 4 |
| Complying with legal obligations | As required | Legal obligation (Article 6(1)(c)) |
| Sending marketing communications (if opted in) | Name, email | Consent (Article 6(1)(a)) |
We will never use your personal data for automated decision-making or profiling.
4. Who We Share Your Data With
We do not sell your personal data to third parties. We may share your data with trusted third-party service providers who help us operate our website and run our business.
Our current third-party service providers include:
- Google LLC – website analytics (Google Analytics 4). Data may be transferred to the United States. Google participates in the EU-US Data Privacy Framework and implements Standard Contractual Clauses for UK data transfers.
- Email and communication tools used to respond to your enquiries (e.g. Gmail / Google Workspace).
5. International Data Transfers
Some of our third-party providers, including Google, process data outside the UK. Where this is the case, we ensure that appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses (SCCs).
6. Cookies and Analytics
We use Google Analytics 4 for analytics cookies. These cookies are only set with your consent. We do not use advertising or targeting cookies. You can control or delete cookies through your browser settings.
7. How Long We Keep Your Data
- Enquiry and contact form data: up to 2 years from the date of last contact.
- Client data: up to 6 years from the end of our working relationship.
- Website analytics data: up to 14 months, as configured in Google Analytics 4.
- Marketing contact data (opted-in): until you withdraw your consent.
8. Your Data Protection Rights
Under UK GDPR, you have the right to access, rectify, erase, restrict processing of, and port your personal data, as well as the right to object to processing. To exercise any of these rights, please contact us at hello@theanthill.co.uk. We will respond within one calendar month.
9. How to Complain
If you are unhappy with how we have handled your personal data, please contact us at hello@theanthill.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.
10. Contact Us
- Email: hello@theanthill.co.uk
- Phone: 07474 502323
- Website: www.theanthill.co.uk
- ICO Registration No: ZB945587